$15.00
15 Additional resources
Available from the app
Certificate of Completion

Level

Intermediate

Level

Time to Complete

2 hours 0 minute

Lessons

10 Lessons

Language

English

Rating

(

0 Review

)

Updated:

Jun 25, 2025

Mastering Ads on Google, Facebook & Instagram: A Business Owner’s Guide

Unlock the power of online advertising across the three biggest platforms—Google Ads, Facebook Ads, and Instagram Ads. This course teaches business owners and marketers how to set up, optimize, and analyze ad campaigns that drive traffic, leads, and sales efficiently. Perfect for beginners and entrepreneurs eager to master paid digital marketing.

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0 student

What You’ll Learn?

Core concepts of PPC advertising across Google, Facebook, and Instagram
How to create and launch effective ad campaigns
Audience targeting and ad creative best practices
Optimization techniques and A/B testing
Interpreting ad metrics and reporting for business growth

Course Syllabus

Topic 1: Fundamentals of Online Advertising

2 Lessons 1 Quiz

Topic 2: Creating Your First Google Ads Campaign

2 Lessons 1 Quiz

Topic 3: Launching Effective Facebook & Instagram Ads

2 Lessons 1 Quiz

Topic 4: Optimizing and Managing Your Ads

2 Lessons 1 Quiz

Topic 5: Analyzing and Reporting Ad Performance

2 Lessons 1 Quiz

Certification

Choose from a list of project topics or create your own project idea that incorporates all skills learned (e.g., a mini-banking system, personal expense tracker, or inventory manager).

Meet Your Instructor

Capt. William Amanhyia
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Capt. William Amanhyia

I am a master mariner and a former shipmaster. An accomplished college lecturer with a Master of Science Degree in Maritime Management, specialized in the instruction of tertiary-level students within the maritime and logistics sectors. My career is distinguished by a strong track record of guiding students of mixed abilities through their academic journeys, leveraging effective classroom management and student support techniques to foster inclusive and productive learning environments. As a master mariner and former shipmaster, I bring practical experience and leadership to my teaching, seamlessly integrating complex regulatory and commercial concepts into accessible classroom learning and real-world applications.

In addition to my teaching credentials, I am a skilled researcher with multiple publications in academic and industry journals. I have actively contributed to scholarly writing and industry-academic collaborations, further enriching the quality of education and research outcomes. As a National Certificate of Competency Assessor, I am committed to maintaining high standards of assessment, moderation, and compliance. My dedication to mentoring, coaching, and talent development is evident in my ability to support and guide

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Capt. William Amanhyia

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Free
$15.00
15 Additional resources
Available from the app
Certificate of Completion

Level

Intermediate

Time to Complete

2 hours 0 minute

Lessons

10 Lessons

Language

English

Rating

(

0 Review

)

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